Welcome! 👋 I'm Israel, a Lead Designer based in Vienna, Austria, working across Human-Centered Design disciplines for the past 10+ years. We should definitely work together!
I’m currently available for freelance projects and short-term contract work.
Through platforms like WordPress, Webflow, Framer, and Wix Studio, creating and manage fully functional, responsive websites.
From discovery to delivery, designing (UX/UI) and refining your digital products, ensuring they are intuitive, visually engaging, and user-friendly.
Turning ideas into visual communication, creating brands, graphics, presentations, and marketing materials, wether it's for digital platforms or print.
Didn’t find what you are looking for? Let's talk.
In case you want to discuss some of the projects, we can always schedule a call.
Achievements and feedback from my clients.
For the past 10+ years, I've been working in different companies, developing my craft. Here you can read about my journey as a designer.
Raiffeisen Bank International
Feb 2024 – Jul 2024
• Developed an Early Engagement Journey to help customers discover, activate and use the daily banking offers in the first 3-6 months after opening the bank account, and led the project to its expansion to ten different countries.
• Worked in design initiatives to understand the reasons customers join the bank, correlating it to the speed to engage into different actions and habits.
• Integrated and expanded the existing Service Design community in 10 different countries, through moderation and facilitation of co-working sessions, talks, workshops, show & tells, and other initiatives.
• Onboarded new service design team members and teaching them the design processes through in-person and online courses;
• Worked in the development of an AI virtual assistant, ensuring that the design process (double diamond) is properly applied, understanding customer needs, mapping their journey, defining use cases, prototyping, testing and iterating.
Roots·Energy
Jul 2022 – Sep 2023
• Built different websites from scratch using Webflow;
• Built a management software using Softr and Airtable;
• Made different concepts of products, including apps and platforms;
• Created an ad strategy and content to launch the company on Google Ads;
• Worked together with other designers to develop the whole brand of the company.
Jimmy Technologies
Feb 2022 – Jun 2022
Worked as a contractor for specific projects.
• Led different products for clients in Czech Republic;
• Mentored 4 designers, assisting them to develop the projects and their career;
• Created a mobility app from scratch and launching it in Czech Republic;
• Redesigned a Czech travel platform;
• Facilitated workshops with clients and product teams;
• Created and maintained Design Systems.
mySugr | Roche Diabetes Care
Dec 2019 – Dec 2021
• Redesigned and improved the existing subscription website system (mySugr Shop);
• Launched a B2B web platform focused on website systems creation;
• Designed customer email journeys in different parts of the product;
• Helped the company migrate from Sketch to Figma & expanded the Design System;
• Reworked the company website;
• Conceived a Landing Page creation system and process through Drupal;
• Assisted the user research team with different topics related to the app experience;
• Interviewed and selected new design candidates;
• Expanded the UX process guide.
Seedrs / Republic Europe
Feb 2018 – Sep 2019
• Developed a new intranet eligibility system, improving in 60% the speed of the weekly required checking to open the shares market;
• Produced a new automated method of share trading agreement, increasing significantly the amount of completed transfers, dropping significantly the required time to complete the transfers, and improving the overall experience.
• Applied an end-to-end UX process to redesign the investment opportunities interface;
• Assisted the company to migrate from Sketch to Figma & improved the Design System;
• Refined different web pages.
Whether you’re ready to start a project or just want to chat about your ideas, feel free to reach out! I’m always open to discussing new opportunities.