Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Product Design
A convenient on-demand transportation service that connects the calm life in the suburbs of Prague with the city center. Two apps created from scratch: One for passengers and one for drivers.
Description
With fewer public transportation options for people that live in the suburbs of Prague, Citya comes to solve this problem, picking up passengers heading in the same direction with big vehicles (up to 6 passengers).
The vehicle picks the passengers up at a stop near them and drops them at a stop near their final destination.
Worked as a Lead Product Designer, responsible for the design delivery and the professional development of 2 other designers.
The product development team had 3 designers, PO, developers, and an agile coach. We worked with Scrum, remotely.
Scope of Work
Together with the Product Owner and the business management, we define the steps to launch the MVPs of the passenger app and driver app.
In the design team, tasks were classified as small (1 point), medium (3 points), and big (5 points), considering their effort, so we could check our performance on every sprint. They were written on Jira and divided between us.
01
Every week, the team made workshops with the business management team, to understand the needs of the apps, present designs, and build the next steps together.
02
Different UX processes were used to make sure we were creating a valuable product. Some of them were:
• Competitor Analysis;
• User Interviews;
• Usability tests;
• User Journey Maps.
03
Through 4 months, we worked together to develop and deliver two apps: One for the passengers, and one for the drivers. From this point on, the focus was to analyse how the apps would behave in the real world.
04
At the time I left the project, the MVP of both apps was about to be launched in Czech Republic, so the team intention was to take rides with different passengers and drivers, to write notes, make interviews and observe the behaviour.
A Dashboard to manage the whole service Was being built, so the fleet operators could support the drivers and passengers.
Besides that, new features were being developed, like “pre-booking a ride” for passengers.
05
